A long-time fan of our shoes, Gayle King debuted Cape Clogs on Good Morning America a couple of years ago.

She made an appearance to show some of O Magazine‘s picks for the best gifts of the holiday season. The segment was dedicated to sharing perfect gift ideas that don’t break the bank.

Gayle offered a special promotional rate for our Spring Bouquet clogs at the time.

Click here to read the article, or above to watch the video.

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As a guest on the Rachael Ray Show, she told Rachael about some of her favorite things, including Cape Clogs, Magnolia Cupcakes, and Spanx.

Click here to read the article and to view our link on Rachael’s site.

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Our Onset grand opening was featured in the Wareham Courier in an article called “Who Let the Clogs Out?”

Here are a few excerpts:

“I had excess inventory and I decided Onset could use a little Swedish boost,” said Irving, who lives near Monument Beach in Bourne, but said Onset reminds her of one of her favorite fishing villages in Sweden.

The store was abuzz with clog shoppers and curious locals who wandered by on foot during Cape Clog’s opening May 2. As part of the Grand Opening celebration, Irving treated guests to Swedish meatballs, Swedish Fish and Swedish treats.

So far, Irving said she likes her new spot in Onset.

“It’s been very welcoming. I’ve already sold several pairs,” said Irving. “People seem to be very curious about the footwear from Sweden because it’s a unique product that people are curious about.”

Fashion aside, Irving said there are some benefits to wearing shoes with wooden foot beds because wood does not move and your foot returns to the same position after every step.

“Your foot doesn’t have to work as hard,” said Irving.

All adult clogs are one pair for $30 and two pairs for $50. Kids’ clogs are one pair for $15 and two for $25.

Click here to read the full article online.

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We’ll be holding a drawing/raffle every day for a pair of in-store clogs of your choice!

Enjoy an authentic Swedish smorgasbord that includes Swedish meatballs, lingonberries, cheeses, and desserts.

TACK (thank you)!!

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BOURNE, MASSACHUSETTS, April 2013 – Cape Clogs will be opening an OUTLET storefront in Onset Village of Wareham, MA. The GRAND OPENING is set for May 2nd through the weekend of May 5th.

The store location address is 215 Onset Avenue. The hours for the summer season are Thursday – Sunday from 11 AM til 5 PM. Extended hours of operation will be during holidays/events in Onset over the summer season.

Cape Clogs has a style to please every shoe lover, from women’s to children. Bargain prices and fun discontinued patterns will be offered through out the store.

“Cape Clogs’ authentic Swedish footwear is the perfect expression of style and comfort for any season!” said Cape Clogs founder Pamela Irving.

Unique Aspects of Cape Clogs:

• Individuality: Every shoe is handmade so no two clogs are alike.
• Inspiration: Designs based on the founder’s casual Cape Cod lifestyle.
• Comfort: Orthopedic foot beds made of Northern Europe alder wood and genuine leather.
• Lightweight: Clogs are less than three pounds and soles are non-slip rubber.
• Availability: Sold at 400 retailers across the U.S. and Canada and at www.capeclogs.com.

Cape Clogs is a leading, privately held designer, distributor, and marketer of fashion-forward Swedish clogs that exude personality and youthful energy with vivid signature prints. Based in Cape Cod, Massachusetts, Cape Clogs offers a wide range of clogs for men, women, and children in the work and lifestyles categories. It has established sales distribution in traditional footwear channels, including independent boutiques, uniform suppliers, sporting goods stores, and other retail catalog and website partners.

Cape Clogs has exclusive partnerships with three sixth-generation traditional clog manufacturers located in Småland, Sweden.

For a full product catalog or purchasing, visit www.capeclogs.com.

Click here to download the full press release.

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We were recently able to send this fabulous organization a check in the amount of $311.99 for royalties based on the total online revenue sales from our Puzzle Piece clogs in 2012. (We sold over 78 pairs of these clogs through our online store in 2012.) Click here to see our royalty check letter.

This year, in honor of Autism Awareness Month, we have donated another celebrity-autographed pair of clogs to be auctioned off at the Longwood Giving Friends with Benefits Gala held on April 25 at the State Room Boston. The celebrity is Ariel Winter from the hit sitcom “Modern Family”. Ariel signed a Stars clog, women’s size 39 (American size 8 – 8.5).

Visit our Autism philanthropy page here.

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Cape Clogs will have limited weekday and weekend hours at our new outlet store. Hours will be Thursday through Sundays from 11am-5pm.

We’ll be holding a soft open April 27-28, followed by a grand opening on May 2. Stop on by to check us out. Let your friends and family know, too!

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“With their rosy, chubby cheeks and playful garb, it’s only natural that garden gnomes are the latest inspiration for design cues in kids. This season, brands are going Dutch by pairing the traditional silhouette with rubber soles, metallic leathers, and fashionable star prints. They may not be fit for the playground, but girls will be hard-pressed to not break into a clog dance.” A.V.

Click here to download the “Trend Spotting” feature.

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© Jocic | Dreamstime Stock Photos & Stock Free Images

We’ll take any opportunity to share a bit of Swedish culture with you!

Today we’d like to explain a few Swedish Easter traditions:

The Swedish word for Easter is påsk, which comes from the Greek word “paska” and the Hebrew word “pesach”, referring back to the Passover (when the Israelites exited Egypt).

In the 17th century the old custom of “paskriket” began when family members gave each other a birching. Typically the fathers whipped their family with a bunch of twigs on the morning of either Fat Tuesday or Good Friday, to remind their children of Jesus’ suffering. Later on, the tradition became more of a game, with children “whipping” their parents in the morning. By the 1930s it had become common to add colorful feathers to the twigs.

In Sweden, yellow is the predominant color for Easter because of its association with important symbols like feathers, daffodils, and chickens. The liturgical colors are black, white, and violet.

The main Easter symbol is the egg (påskägget), made of paper or plastic and covered with pictures of chickens. These eggs are filled with candy and given to children. The symbolism is of death and resurrection; the egg represents a grave and the hatching chicken represents new life. There is no Easter Bunny in Sweden.

The “påskkärring” is an old tradition with roots in Maundy Thursday. According to legend, when Judas Iscariot betrayed Jesus, all the world’s evil spirits were let loose. By the 17th century, women were being executed if it was thought that they were participating in the “banquet of the devil”. This activity all took place on the island of Blåkulla, where witches supposedly flew on broomsticks. The Swedish children dressed up like påskkärringar by donning Grandma’s dress, apron, and a kerchief tied under the chin, painting rosy cheeks and freckles on their faces. They then picked up a broom, an old-fashioned coffee pot, and a basket and walked around the neighborhood as if it were Halloween, giving out drawings to all those who gave them candy.

The entire week leading up to Easter has significance in Sweden, starting on Palm Sunday (Palmsöndag), when pussy willows are sometimes used in place of palms. Black Monday (Svarta måndag) was the day when chimneys were swept in the old days. White Tuesday (Vita tisdag) reflects the nice, clean chimneys. On Wednesdays (Dymmelonsdag) everyone was encouraged to be quiet, and even church bells were silenced. For some people, this was their last day of work for the week. Maundy Thursday (Skärtorsdag), the day of the Last Supper, was considered a dangerous day, as evil spirits were abroad and the devil tried to get you to sign a contract for your soul. Good Friday (Långfredag), the day Jesus was crucified, was a long and painful day during which many people traditionally fasted. Until recently, public entertainment was prohibited on this day. Saturday (Påskafton) is more characteristic of Christmas Eve, a day for feasting and eating and Easter fires (påskeldar). Easter Day (Påskdagen), the day Christ was resurrected, often started with people watching the sun “dance” in the morning, followed by chiming bells and organs playing.

Though Swedish Easter meals vary by region, popular dishes include eggs, lamb, and salmon. The food is light and usually includes marzipan and candy-filled Easter eggs for dessert. The “påskbord” (Easter smorgasbord) includes eggs, pickled herrings, salmon and Jansson’s temptation.

Sources: Easter in Swedish? and Happy Easter!

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The gala, a celebration of the 85th Academy Awards, was an exclusive, invite-only celebrity event with press, red carpet, cocktails, hors d’oeuvres, and live music. Featured that evening was the presentation of the first annual “Ernie” Award in honor of Oscar-winning actor Ernest Borgnine.

The “Ernie” Award will be presented each year to an actor who exemplifies all that Ernie held in high regard in the field of acting. This year, the award went to Sean Penn.

Ernest Borgnine once said, “There is no limit to what a man can do or where he can go if he doesn’t mind who gets the credit.” Cape Clogs founder Pam Irving had the opportunity to meet this wonderful man 4 years ago at an event in LA, and has an autographed clog from him!

Actress Gage Golightly of “Teen Wolf”‘ fame

To the right, actress Gage Golightly of “Teen Wolf” fame is pictured holding a Cape Clogs gift certificate.

Following the event, the following celebrities requested their complimentary pairs of our clogs:

• Loretta Swit (the nurse from M*A*S*H)
• Logan Julstrom (the Le Corden Blue chef who now designs and conducts food experiments in the kitchen of Target Corporation’s Research and Development Department)
• Actress Julie King

Cape Clogs was pleased to be among the very limited number of companies represented at the event to showcase their products.

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